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omnichannel marketing

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The consumer of today is omnichannel. What this means is that when they’re interacting with an e-commerce brand, they’re constantly jumping around different channels. Think about it — people rarely make an online purchase during the first site visit. This is why it’s critical to build customers’ trust by creating a seamless buyer journey, from the first touchpoint to the last, with omnichannel marketing.  These days, marketers understand that customers find companies’ services and products…

The nature of marketing, especially digital, makes it easy to get distracted by the latest and greatest. We’ve all fallen victim to chasing buzzwords and wanting to be on the cuttingest of edges. After all, no one has won an award or been featured on the cover of AdAge for doing last year’s tactics competently. In reality, while being a pioneer might get you recognition, it rarely moves the needle for your business. This is…