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omnichannel marketing

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Multi-channel marketing is the new norm for marketing teams. Modern consumers shop across devices, both online and in-store, and often start shopping with one method and finish shopping using another. That means that marketers have to create a complete and seamless experience for their audience to compete for sales. A handful of industry leaders stand out when it comes to mastering the multi-channel approach. Here are some examples of the best multi-channel marketing campaigns to help…

Today’s marketers are facing a complex and fragmented landscape. With the influx of different markets, channels, and products, consumers are becoming desensitized by the constant exposure of ads. So, how do companies — particularly direct-to-consumer (D2C) brands — break through the noise? How can they engage new customers, while also saving time and money? After all, not every business has the means to spend hundreds of thousands or even millions of dollars on multiple marketing…

The consumer of today is omnichannel. What this means is that when they’re interacting with an e-commerce brand, they’re constantly jumping around different channels. Think about it — people rarely make an online purchase during the first site visit. This is why it’s critical to build customers’ trust by creating a seamless buyer journey, from the first touchpoint to the last, with omnichannel marketing.  These days, marketers understand that customers find companies’ services and products…

The nature of marketing, especially digital, makes it easy to get distracted by the latest and greatest. We’ve all fallen victim to chasing buzzwords and wanting to be on the cuttingest of edges. After all, no one has won an award or been featured on the cover of AdAge for doing last year’s tactics competently. In reality, while being a pioneer might get you recognition, it rarely moves the needle for your business. This is…