museum of ice cream


In just four years, the Museum of Ice Cream (MOIC) transformed a sprinkle of an idea into a $200 million empire with over 400,000 Instagram followers. Consider it a place of contradictions where magic, unicorns, and rainbow sprinkles masked a darker side that didn’t come out until after the young company made a big rainbow splash. There are lessons in the meteoric rise and potential fall of the Museum of Ice Cream. The experiential company…