Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.
The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. The importance of randomized control experiments When most people think of randomized controlled experiments, clinical trials, in which one group receives drug treatment and another group receives a…
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
Specialized Bicycle Components gave their marketing a digital touch—resulting in a 7% increase in customer retention and a 25% boost in direct traffic conversions.
Each year, consumers spend billions of dollars on Valentine’s Day. In this blog post, find out how they’re shopping, what they’re buying, and more.
With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.