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Multi-Touch Attribution

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While it’s every marketer’s dream, it’s rare for a consumer to purchase something at first click. This is why multi-touch attribution is an important marketing measurement tool — it evaluates the impact of each touchpoint leading up to a conversion. Using this method, marketers can get an in-depth look into consumers’ experiences and devote spend to the channels that provide the highest ROI. The first step is to determine which attribution model is right for…

We’re very excited to introduce the latest addition to your Attribution dashboard, Total Conversions—giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site—including insights into conversion rates, average order values, revenue, and more. Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by your online campaigns. Use…