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multi-channel marketing

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When you’re a small business owner, you probably have a lot to worry about while growing your business. Sometimes, things like measuring analytics or tracking your marketing campaigns are pushed to the back of your to-do list. But with the right set of tools and a directed focus, measuring the effectiveness of your marketing channels can be the big first step that your small business needs to scale on a limited budget. Chances are, you’re already…

Multi-channel marketing is the new norm for marketing teams. Modern consumers shop across devices, both online and in-store, and often start shopping with one method and finish shopping using another. That means that marketers have to create a complete and seamless experience for their audience to compete for sales. A handful of industry leaders stand out when it comes to mastering the multi-channel approach. Here are some examples of the best multi-channel marketing campaigns to help…

Whether marketers are familiar with marketing attribution or not, they’re always thinking about it. Why? Because many businesses are focused on paid media, and the purpose of paid media is to drive business growth. But, how do you drive growth if you don’t know where to allocate your marketing dollars? In an increasingly fragmented marketing landscape, this question is more important now than ever. The answer is with multi-touch- attribution.  Let’s go over why measuring…