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multi-channel marketing

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Whether marketers are familiar with marketing attribution or not, they’re always thinking about it. Why? Because many businesses are focused on paid media, and the purpose of paid media is to drive business growth. But, how do you drive growth if you don’t know where to allocate your marketing dollars? In an increasingly fragmented marketing landscape, this question is more important now than ever. The answer is with multi-touch- attribution.  Let’s go over why measuring…