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Mobile Optimization

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We’ve all heard the statistics: people are spending more and more time glued to their phones. According to RescueTime, a person will spend an average of 3 hours and 15 minutes a day on their phone, checking it upwards of 58 times a day. So, what’s everyone doing on their phones? Well, everything actually. This includes scrolling through social platforms, sending and checking work emails, and even shopping. Based on projections from eMarketer, the number…

The use of mobile devices and apps increases year-over-year, making mobile marketing strategies a higher priority for digital marketers than ever before. As of 2018, global mobile app revenue amounted to over $365 billion. In 2023, mobile apps will generate more than $935 billion in revenues through paid downloads and in-app advertising.  To tap into the potential of this market, companies need to add mobile-specific advertising strategies to their annual marketing plans. Here we share…