Mobile Optimization


The use of mobile devices and apps increases year-over-year, making mobile marketing strategies a higher priority for digital marketers than ever before. As of 2018, global mobile app revenue amounted to over $365 billion. In 2023, mobile apps will generate more than $935 billion in revenues through paid downloads and in-app advertising.  To tap into the potential of this market, companies need to add mobile-specific advertising strategies to their annual marketing plans. Here we share…