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Mobile Marketing

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The time to go mobile is now: Experts predict that by 2022, mobile ad spend will surpass a whopping $240 billion! With more and more brands and consumers jumping on the “mobile-first” bandwagon, we’re more likely to respond to and engage with mobile experiences than ever before, whether they’re related to socializing, working, shopping, finding entertainment, or staying informed. In other words, there’s never been a better time to develop a mobile marketing strategy to…

Do you want to know how to increase your conversion rate on Shopify? You are not alone. Your conversion rate is a crucial indicator of how well your site is performing. Does your target customer enjoy spending time on your site? Are they finding what they want and need? Are they purchasing items, or are they leaving before you make a sale? If you want to learn how to increase your conversion rate on Shopify,…

Now more than ever, it’s essential for retailers to invest in their mobile capabilities, especially during the holidays. According to a recent brief on Retail Dive, consumers spent more than $50 billion on smartphones during the 2019 holiday season for the first time.  The numbers indicate that people aren’t shying away from participating in retail shopping experiences from their smartphones, whether through an app or an online search. Here are four mobile trends to watch this…

If you want to be a thriving e-commerce business for decades to come, embracing mobile marketing is essential. That means everything from ensuring that you have a mobile-friendly site to making mobile advertising a crucial part of your strategy. Today, more than half of all online shopping is done from a mobile device. Although this is a critical part of the e-commerce experience, a vast majority of shoppers have reported issues with mobile sites, which…

Everywhere you turn, from the morning commute, dinner with family, or date night with the significant other, there’s someone on their phone. According to the Pew Research Center, over 5 billion people are mobile, with more than half having smartphones. On average, people spend more than three hours a day on their phones and check them 58 times a day. It only makes sense for direct-to-consumer (D2C) brands to capitalize on this and utilize mobile…

We’ve all heard the statistics: people are spending more and more time glued to their phones. According to RescueTime, a person will spend an average of 3 hours and 15 minutes a day on their phone, checking it upwards of 58 times a day. So, what’s everyone doing on their phones? Well, everything actually. This includes scrolling through social platforms, sending and checking work emails, and even shopping. Based on projections from eMarketer, the number…

There’s a reason why in-app advertising is the fastest-growing form of mobile advertising on the market. About 90% of smartphone time is spent in apps, but that’s not all — in-app advertising also offers marketers what other mediums can’t: Laser-focused user targeting and excellent data tracking. Since mobile is typically a personal device, it’s a valuable resource to gather user data for reaching highly-specific audiences and achieving campaign success. And when combined with audience data,…

The use of mobile devices and apps increases year-over-year, making mobile marketing strategies a higher priority for digital marketers than ever before. As of 2018, global mobile app revenue amounted to over $365 billion. In 2023, mobile apps will generate more than $935 billion in revenues through paid downloads and in-app advertising.  To tap into the potential of this market, companies need to add mobile-specific advertising strategies to their annual marketing plans. Here we share…