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mobile advertising

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We’ve all heard the statistics: people are spending more and more time glued to their phones. According to RescueTime, a person will spend an average of 3 hours and 15 minutes a day on their phone, checking it upwards of 58 times a day. So, what’s everyone doing on their phones? Well, everything actually. This includes scrolling through social platforms, sending and checking work emails, and even shopping. Based on projections from eMarketer, the number…

There’s a reason why in-app advertising is the fastest-growing form of mobile advertising on the market. About 90% of smartphone time is spent in apps, but that’s not all — in-app advertising also offers marketers what other mediums can’t: Laser-focused user targeting and excellent data tracking. Since mobile is typically a personal device, it’s a valuable resource to gather user data for reaching highly-specific audiences and achieving campaign success. And when combined with audience data,…