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micro-influencer marketing

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The new decade presented a new marketing playbook, but the script is still in draft. As we head towards Q2, it’s important to take the time to reflect on the most influential trends that have defined Q1 and continue to shape the brand marketing industry in 2020.  Since last year, over 50+ CMOs have joined Social Native’s Marketing Mix podcast to share their insights and predictions for top trends marketers should implement into their strategies.…

Remember the days of logging on to Instagram and only seeing photos of the people, puppies, and food pages you follow? Now, it’s hard to scroll through more than five posts without seeing sponsored ads featuring Instagram influencers. Influencer marketing has blown up over the past three years because it’s historically been more cost-efficient and a great way to target the millennial demographic. Let’s dig into what influencer marketing is and talk about eight Instagram…

This past week, the world of social took over a new stage — our television. Dubbed #SocialMediasBiggestNight, The American Influencer Awards Show was unlike any award show before. It was an entire evening dedicated to the celebration of influencer accomplishments. This was just one way that influencer marketing has been stepping off Instagram and into our homes.  These influencers are experts in their respective categories, from beauty to food to mommy blogging. They’re both credible…

Whether it’s a bridesmaid dress, a meal prep subscription or a fancy linen duvet cover, chances are social media has influenced your purchase of a product or service, and you’re not alone. According to Sprout Social, 84% of millennials said they were more likely to buy from a brand they follow on social media compared to a brand they don’t follow on social. Leading the way is Instagram, the Facebook-acquired platform with over 500 million…