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Do you ever find yourself in a situation where saying precisely the right thing could make everyone around you suddenly laugh hysterically, gain great amounts of respect for you and sing your praises to others? Only for you to think of the right thing to say the next day? Well, that happens to me (surprisingly often — I am hilarious on a delay). Luckily, your e-commerce store can accomplish pretty much exactly this. Each visitor…

Building a brand isn’t easy. Establishing a strong online presence and targeting just the right audience takes careful management and a lot of time. Cultivating that public image is key to your brand’s success, and once you have mastered the art of online PR, you may feel your image is airtight. Yet even the tightest-run PR engine is vulnerable to the occasional public snafu. So what happens in the event of a bad PR situation? Once you resist the urge…

Over the last week, inboxes across the world suddenly exploded with COVID-19 messaging, replacing the typical barrage of targeted promotions. A relatable sentiment I’ve seen that hits the nail on the head is, “I didn’t realize how many emails I needed to unsubscribe from until now, and now I have time to. Thanks, Corona.” It seems like every company under the sun has been putting out a coronavirus statement.  This deluge of statements raises a…

A marketing strategy is your overall game plan for reaching your audience and turning them into your customers. For D2C brands — who have the end-to-end control of making, marketing, and shipping — this is particularly crucial because it establishes where you can allocate your resources for maximum growth, and helps you understand what leads to success. As with any game plan, you’ll need to know the players, your strengths, how to “score,” and how…