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Measure Your Impact

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Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to the desired outcome. For display advertising, attribution typically looks to identify which channels and customer touchpoints influence a user’s decision to convert on site. In this post, we help you improve the impact of your ads with blended attribution. If you’re brand new to attribution you might find this helpful. View-Through and Click-Through Conversions…

In this blog post, we’ll show you how to analyze your campaigns in our attribution dashboard so you can see how your AdRoll campaigns work together and contribute to your customer’s path to convert. Your tab is comprised of two useful sections: AdRoll and Cross-Channel insights. Let’s take a look.  AdRoll Insights Through the Attribution Dashboard The AdRoll section highlights the key takeaways and granular paths to conversion for your AdRoll attributed and influenced conversions. It also allows…