What if we were to tell you that with just a few clicks, you could ensure every single customer and prospect received the best possible marketing message from your brand at any given moment? No, this isn’t the stuff of marketing fiction or a promise from a marketer in the far-distant future. Instead, it’s a very real reality with the right tools, which marry a nearly 50-year-old means of communication with the latest technology in…
Google’s free web analytics service, Google Analytics, provides a dizzying array of insights into site performance and customer behavior. While paid tools offer similar insights on silver platters, you can still get much — if not all — of the information you need with a little grit and determination in Google Analytics. It’s one of the most important tools featured in our Marketing Audit ebook. We won’t insult you by calling this Google Analytics for…
There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. Check out our recommendations in this post.
Shopping patterns have drastically changed over the past decade, making it necessary to rethink your measurement solution. Learn how to design a multi-touch attribution model that fits your needs.
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
Find out how the latest updates to the Attribution Dashboard makes it easier to surface performance metrics for your marketing tactics & compare the ad types that are influencing shoppers to purchase.
The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. This is where incremental lift testing comes in. The Importance of Randomized Control Experiments When most people think of randomized controlled experiments, clinical trials, in which one group…
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you’ll need to effectively assess performance.
Unsure how to combine your advertising platform with Google Analytics? We’re here to make the process simple to follow and easy for marketers of all levels to understand.