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Hubspot’s chief marketing officer, Mike Volpe, advises marketers to experiment creatively with their marketing. However, even the most creative marketing has to be tempered with some thoughtfulness. History has shown that many companies were perhaps a little too creative in their marketing, with efforts that cost sales and damaged reputations. While it’s always a good idea to learn from our mistakes, what better way to avoid making them than a glimpse at the world’s most…

The consumer of today is omnichannel. What this means is that when they’re interacting with an e-commerce brand, they’re constantly jumping around different channels. Think about it — people rarely make an online purchase during the first site visit. This is why it’s critical to build customers’ trust by creating a seamless buyer journey, from the first touchpoint to the last, with omnichannel marketing.  These days, marketers understand that customers find companies’ services and products…

From witches and black cats to costumes and candy, Halloween is here, and it’s the spookiest time of the year. When the clock strikes tonight’s witching hour and All Hallow’s Eve lays to rest, November will come creeping out from under the bed. Soon, a madness will take hold of shoppers everywhere as they begin their hunt for the best Cyber Monday deals.  Last year, the Monday after Thanksgiving raked in $7.9 billion in online…