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Hey, readers — it’s me again, here to bring you the latest secrets and trends from the ecommerce marketing world. If you missed last week’s edition, get caught up here.  In this edition 👇 The Power of SMS The Emergence of Livestream Shopping *Bonus* Inside the Mind of an Email Marketer The Power of SMS 📱 The other day I had a conversation that opened my eyes to an underutilized channel that can be incredibly…

The use of colors in marketing is one of the oldest tricks in the book — and we’re talking extremely old. Think about it: For millions of years, flowers have used colors to attract insects, drawing them in with welcoming, friendly hues to spark pollination. On the other hand, poisonous creatures regularly clad themselves in bright colors to ward off potential predators. This, too, is a concept as old as time. While the psychology of…

After sheltering in place for over a year, many of us feel we deserve to celebrate in the spirit of Megan Thee Stallion’s sunny day anthem, “Hot Girl Summer” (for the unacquainted: a viral trend and theme for summer 2019). The result? “The New Roaring Twenties” à la a vaccinated “Shot Girl Summer” — in other words, widespread consumer changes thanks to the massive widespread anticipation for a post-COVID summer 2021.  With Americans’ excitement running…

Competition in the ecommerce world is getting more brutal — the industry is saturated with hundreds of thousands of companies looking to accomplish similar goals. Marketers are tasked with staying up to date on marketing trends, learning new platforms and tools, and finding ways to increase productivity and improve campaign results. Sound exhausting? It is — but it doesn’t have to be. With more and more ecommerce automation tools and platforms available, marketers can optimize…

In 2019, the year before COVID-19 became the single most disruptive force in recent memory, the events industry was valued at $1.135 trillion worldwide. Since then, physical gatherings have been heavily impacted by social distancing and pandemic-related lockdowns. Still, the industry pivoted, with digital events at the forefront — both for personal activities like birthdays and weddings and for businesses that relied on in-person conventions for sales and marketing. It’s worth asking the question: As vaccines…

While the old adage goes, “Beauty is in the eye of the beholder,” there are some key trends that have taken the beauty industry by storm. As a massive category poised for continued growth, we looked at some brands that have been riding this wave and adding their unique spin.  But First — the State of the Industry The size of the global beauty marketing was $465 billion in 2017 — and by 2024, it’s…

Everything changed in 2020 — including the beauty industry, which has long been dominated by big brands and brick-and-mortar retail. But there’s a shift afoot as consumers gravitate toward direct-to-consumer (D2C) beauty brands like Glossier and Drunk Elephant, which are primarily available online. That’s why by 2023, ecommerce is projected to account for 48% of beauty sales. These beauty ecommerce trends are yet another instance of how consumer shopping behavior has forever been changed by…

For most of us who found ourselves suddenly working from home in March last year, 2020 marked a dramatic transformation of our daily wardrobes. We replaced slacks with sweatpants, banished uncomfortable shoes, and watched as our accessories gathered dust. The unforeseen, 180-degree upheaval of consumers’ needs impacted the fashion ecommerce industry heavily, with many brands pivoting to face masks and comfort-based apparel just to stay afloat.  Fast forward to 2021: As more Americans get vaccinated…

The customer journey is quickly becoming more than just a map of activities that lead to conversion. With the sophisticated analytics tools and global data sets we have access to today, it’s not uncommon for the journey to influence user interface and product designs, brand guidelines, and even hiring and acquisition. The customer journey has evolved beyond simply informing marketing materials — it’s been identified as the key to unlocking customer-centricity and long-term business success. …

In a short period of time, markets and consumers’ behaviors have undergone drastic changes due to the outbreak of the coronavirus (COVID-19). From people raiding grocery store aisles to the cancelation of the world’s most significant events and mandates for “non-essential” businesses to temporarily close, this pandemic is having a substantial impact on the economy and society as we knew it.  So much so, that the stock market experienced its biggest single-day-decline since 1987’s Black…