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Data is key to increasing traffic, engagement, sales, and ROI. Here are the top 8 data-driven marketing tools companies should be using in 2021.  1. Google Analytics Google Analytics is a well-known data-driven marketing tool that tracks website behavior, providing actionable insights to brands about visitor activity, engagement, and traffic. Use Google Analytics to increase your ROI by learning which web pages get the most traffic, engagement, bounce rates, and sales. With this information, you…

Ecommerce marketing automation is vital in this digital age. Marketing automation enables teams to optimize their time by handing off some of the more mundane and repetitive tasks to a software system. This provides marketing teams with more time to learn about the latest social media platforms and trends or create an in-depth digital marketing campaign.  When it comes to ecommerce marketing automation tools, there is not a shortage of options. In fact, the difficult…

When was the last time you looked up a phone number in a Rolodex? Or swiped a credit card with a flatbed imprinter (remember those carbon slips)? The answer is probably never, thanks to digitization. Of course, the digital revolution has made business operations much more efficient. But there’s another area where digitization has transformed business, and that’s marketing.  With the vast majority of the world’s population online, on social media, and on mobile, there…

The perfect marketer in today’s ever-evolving landscape wears many hats. They decode data, write compelling copy for any format, come up with creative ideas to overcome challenges, use psychological principles to understand their target audience, sniff out trends, keep up with the ever-changing algorithms across the web and social, optimize every aspect of an email campaign and so much more.  Newsflash: the perfect marketer also doesn’t exist. That’s where tools and technology come into play — they pick up…

There’s no easy way to put this: Uncertainty sucks. It’s also an unavoidable part of life and business. While there’s nothing that any of us can do to avoid uncertainty completely, there are definitely ways for marketers to build a good foundation that has the best possible shot at weathering the storms that come from time to time. Below are some concrete actions you can take now to prepare for any situation: economic uncertainty, a global…