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Marketing Strategy

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A marketing strategy is your overall game plan for reaching your audience and turning them into your customers. For D2C brands — who have the end-to-end control of making, marketing, and shipping — this is particularly crucial because it establishes where you can allocate your resources for maximum growth, and helps you understand what leads to success. As with any game plan, you’ll need to know the players, your strengths, how to “score,” and how…

While creating video was once considered a luxury that only big companies could afford, it’s now easier than ever to inexpensively film and publish your video. However, before you unfold your director’s chair, you need to have a strong video marketing strategy in place. This part of the process is critical because video isn’t just one piece of your overall marketing plan — it’s central to your outreach and campaign efforts. Set the Goals of…

When you think of popular brands, the first ones that come to mind are probably “Coke,” “Apple,” and “Nike.” While their branding is world-renowned, these companies didn’t get to where they are today without heavy promotion and brand awareness efforts. In order to maintain a competitive edge in a saturated market, it’s important to build a strong brand marketing strategy. Brand vs. Brand Marketing Let’s begin by distinguishing “brand” from “brand marketing.” While they may…