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Digital marketers love throwing around the words “tracking pixel,” “marketing pixel,” “Facebook pixel,” or just “pixel.” For the unacquainted, the concept of a pixel may be confusing, especially when it’s discussed without context. But what is it, and why is it important?  Pixel Code? What’s That? Ever gone on a retailers’ website, added some things to your cart, closed the tab without checking out, and been bombarded with ads on social media reminding you that…

When was the last time you looked up a phone number in a Rolodex? Or swiped a credit card with a flatbed imprinter (remember those carbon slips)? The answer is probably never, thanks to digitization. Of course, the digital revolution has made business operations much more efficient. But there’s another area where digitization has transformed business, and that’s marketing.  With the vast majority of the world’s population online, on social media, and on mobile, there…

If you’re wondering how your brand can perform better with AdRoll, it’s all in the stats. Here’s a TL;DR version for your perusing pleasure: Talk About Smart and Scrappy Unless you’re a direct-to-consumer (D2C) brand comparable to Warby Parker or Dollar Shave Club, you likely don’t have the same financial resources or brand recognition. So how do you stand out? Simple: You have to be smart and even a little scrappy.  That’s why the two…

Gone are the days of scheduling several trips to the dentist and paying upwards of $8,000 for braces just to achieve straight teeth. Now, you can simply order an impression kit, make a 3D mold of your teeth, and receive invisible aligners regularly — all from the comfort of your own home. In true direct-to-consumer (D2C) fashion, SmileDirectClub has managed to transform something as mundane as orthodontics into a fashionable and efficient experience. So, how…

When you think of a garage, what comes to mind? Perhaps you think of it as a place to park cars or a space that doubles as a storage unit. But what if a garage can be more than that? What if it can be transformed into a mind-blowingly cool hangout spot? That’s right — Car Guy Garage, a family-run business outfitting garages, can transform your plain garage into the hangout spot of your dreams.…

Marketing attribution is a vast and complicated process, even for the most experienced of marketers. In this day and age, it’s necessary to use some type of platform to get the best results possible, no matter what industry or size of business you are running. That being said, it’s difficult and time-consuming to test out different marketing attribution software on company time and the company’s dime. That’s where a good look at your options enables…

Consider Dolly Parton among the rarest celebrities: She appeals to both sides of the political spectrum. According to market research company YouGov, 65% of U.S. men and 75% of U.S. women have a positive opinion of her. There’s little else American consumers agree on like this nowadays — except perhaps email. Research shows nine out of 10 U.S. consumers used email service in 2019. This means any brand can theoretically use email marketing to reach…

It’s the spookiest time of the year — though most people would agree that the world needs more treats and fewer tricks right now. Luckily, there’s one company that’ll deliver all the ghoulish thrills you need: Spirit Halloween. Yes, it’s your annual reminder that ‘tis the season for witches, skeletons, and pumpkins.  With 63% of Americans reporting that they will still celebrate Halloween this year, experts predict that 2020 will be an $8 billion Halloween…

In 1971, Richard Nixon was president, All in the Family debuted on CBS, and the first Starbucks opened in Seattle. It’s also the year the Harvard Business Review featured a story on how to pick the right forecasting model for your business. Much has changed in 49 years, but the relevance of forecasting models remains strong — particularly at a moment overcome with uncertainty. Though revenue forecasts, which predict business income over a fixed period,…

Do you know what Away, Quip, and Glossier have in common? Sure, they’re all hip, D2C companies targeting millennials and Gen Zers, but there’s a surprising fact you may be unfamiliar with — all of them rely heavily on direct mail marketing.  Yes, direct mail is no longer associated with antiquated power washing service flyers or supermarket coupons. Instead, with all the focus on social media, influencers, and other forms of digital marketing, the old…