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Automation isn’t the future — it’s already here. From chatbots to ad optimization, automation can add tremendous value to your ecommerce brand. Not only can it take over repetitive tasks (you know, the ones that clog up your daily to-do lists), but it can also better personalize the customer journey and level up the effectiveness of your marketing. But on a practical level, how prevalent is marketing automation? Are you really missing out if you…

As a digital marketer, you’re probably well aware of the benefits of a robust marketing technology stack. Today’s data-driven and AI-led tools that automate everything from ads to emails can save a tremendous amount of time and effort when growing your brand. However, whether you’re a seasoned marketing professional or it’s your first year on the job, you’ve probably realized that selecting the best marketing tools for your company is no easy feat. With that…

Did you know that 98% percent of web traffic will depart your ecommerce website on their first visit without making a purchase? That statistic may make it seem like 98% is a lost cause — maybe they’re potential customers who either arrived at your website by mistake, or they visited once and will forget about your brand forever. Think about those in-and-out visitors as opportunities to capture more revenue and boost your brand recognition. The…

Want to start a Shopify store without dealing with the headaches related to shipping, inventory, and fulfillment? Get this: Dropshipping is a popular business model where manufacturers ship products straight to customers on your behalf. With the execution taken care of, dropshipping is an excellent opportunity for ecommerce entrepreneurs who are more interested in the marketing and sales aspects of running a business. It’s also a great way to get started in ecommerce quickly and…

Mistakes happen — we’re human, after all. However, while many marketing mistakes are fixable, some unforgivable sins can make your customers go, “#*%^!” And unless your whole brand is about annoying shoppers, nobody wants that. Don’t want your customers to go off in rage-induced rants at your poor customer service agents? Keep these marketing mistakes in mind. And if you’re reading this and thinking, “Uh oh, this sounds familiar,” don’t fret — it’s not too…

What’s important to customers should be important to you. As interactive 3D ads grow in popularity among consumers, it’s time to start thinking about building your own as a way to engage audiences with your products and services. According to a Magna International report, interactive 3D ads are more effective than static display ads. Viewers spend 47% more time watching interactive video ads compared to ordinary video ads, and an interactive ad is 32% more…

You’re trying to boost your marketing for your online business and generate more sales — but no matter how hard you try at social media, search engine optimization (SEO), and Google Ads, there seems to be a growth bump that’s impossible to get around. Sound familiar? Due to the highly competitive ecommerce landscape, it’s getting increasingly difficult for brands to stand out from the noise. That’s where retargeting comes in, the ultimate tool to help…

Ever wonder how some brands are always successful when creating buzz and consistent messaging across their channels? Think, for example, of Coke’s “Share a Coke” campaign or GEICO’s gecko brand mascot. Two words: integrated marketing. Studies have found that integrated campaigns aligning four or more channels can outperform one- or two-channel campaigns by a whopping 300%! While integrated marketing isn’t exactly rocket science, there is definitely a formula for success. With that being said, here are seven…

With all of the tools available to digital marketers today, it can be easy to become confused about the various roles, functions, and solutions these platforms provide for brands, especially when developed and offered by the same company. Google’s advertising tools are considered industry standard because of their low (and often free) costs, ease of use, and relatively intuitive setup. The two that are arguably mixed up most often are Google Tag Manager (GTM) and…

If you’re responsible for marketing an ecommerce brand, there’s a good chance you’ve already encountered Google Tag Manager, part of Google’s suite of digital advertising tools. Tag Manager is a crucial part of Google Analytics that helps channel data from your website to your platforms to create and publish ad campaigns. That data is essential for understanding how your users and potential customers navigate your brand ecosystem, and it enables more effective and personalized campaigns.…