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Marketing Strategy

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Congratulations on taking the first step in your business journey! You’ve got a great ecommerce product, a catchy company name, and a whole host of promotional ideas — but are you ready to take the plunge and launch the brand? And what are the next steps to learn how to build a 7-figure business? Here’s a hot tip for all you budding entrepreneurs: Get the fundamentals right before opening your virtual storefront and selling your…

At the start of 2020, Bohemian Mama — a retail destination that offers a highly curated collection of top independent and sustainable bohemian brands — was on the up and up. They had a 2,500 square foot brick and mortar store and were on their way to unveiling their third rebrand when the pandemic hit.  But rather than considering this an unfortunate turn of events, CEO and Founder Gina Ozhuthual calls it “serendipitous timing,” which…

Strategy and workplace culture come hand-in-hand when you’re growing and promoting your business. A company without a solid strategy will soon collapse. However, strategy without workplace culture unnecessarily hamstrings the trust a company needs in its community and in its offices.  In today’s world, social awareness and empathy cannot be secondary functions of a business, large or small. Instead, companies must learn to express their values at each level, from production to marketing. In a…

If there’s one constant in online marketing — or life in general, actually — it’s change. Marketers are conditioned to adapt to everything, from algorithms changing and channels rising and falling, to acronyms coming in and out of popularity and strategies constantly evolving. But the silver lining is while these changes can be challenging, they also yield opportunities. Now in 2021, marketers are facing another dual challenge and opportunity: the death of third-party cookies, resulting…

Ecommerce is big business right now, and nowhere is the digital marketplace busier than Shopify, the web’s leading ecommerce selling platform. If you’re new to the Shopify game, getting started can be a bit intimidating — with so many other brands competing for consumers’ attention, trust, and dollars, how is a new brand supposed to stand out from the crowd and start building an audience? The answer: a strategic Shopify marketing plan. Though there’s a…

Digital marketers love throwing around the words “tracking pixel,” “marketing pixel,” “Facebook pixel,” or just “pixel.” For the unacquainted, the concept of a pixel may be confusing, especially when it’s discussed without context. But what is it, and why is it important?  Pixel Code? What’s That? Ever gone on a retailers’ website, added some things to your cart, closed the tab without checking out, and been bombarded with ads on social media reminding you that…

When was the last time you looked up a phone number in a Rolodex? Or swiped a credit card with a flatbed imprinter (remember those carbon slips)? The answer is probably never, thanks to digitization. Of course, the digital revolution has made business operations much more efficient. But there’s another area where digitization has transformed business, and that’s marketing.  With the vast majority of the world’s population online, on social media, and on mobile, there…

If you’re wondering how your brand can perform better with AdRoll, it’s all in the stats. Here’s a TL;DR version for your perusing pleasure: Talk About Smart and Scrappy Unless you’re a direct-to-consumer (D2C) brand comparable to Warby Parker or Dollar Shave Club, you likely don’t have the same financial resources or brand recognition. So how do you stand out? Simple: You have to be smart and even a little scrappy.  That’s why the two…

Gone are the days of scheduling several trips to the dentist and paying upwards of $8,000 for braces just to achieve straight teeth. Now, you can simply order an impression kit, make a 3D mold of your teeth, and receive invisible aligners regularly — all from the comfort of your own home. In true direct-to-consumer (D2C) fashion, SmileDirectClub has managed to transform something as mundane as orthodontics into a fashionable and efficient experience. So, how…

When you think of a garage, what comes to mind? Perhaps you think of it as a place to park cars or a space that doubles as a storage unit. But what if a garage can be more than that? What if it can be transformed into a mind-blowingly cool hangout spot? That’s right — Car Guy Garage, a family-run business outfitting garages, can transform your plain garage into the hangout spot of your dreams.…