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Marketing Measurement

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The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. This is where incremental lift testing comes in. The Importance of Randomized Control Experiments When most people think of randomized controlled experiments, clinical trials, in which one group…

We’re very excited to introduce the latest addition to your Attribution dashboard, “Total Conversions” — giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site — including insights into conversion rates, average order values, revenue, and more. Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by…

Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to the desired outcome. For display advertising, attribution typically looks to identify which channels and customer touchpoints influence a user’s decision to convert on site. In this post, we help you improve the impact of your ads with blended attribution. If you’re brand new to attribution you might find this helpful. View-Through and Click-Through Conversions…

In this blog post, we’ll show you how to analyze your campaigns in our attribution dashboard so you can see how your AdRoll campaigns work together and contribute to your customer’s path to convert. Your tab is comprised of two useful sections: AdRoll and Cross-Channel insights. Let’s take a look.  AdRoll Insights Through the Attribution Dashboard The AdRoll section highlights the key takeaways and granular paths to conversion for your AdRoll attributed and influenced conversions. It also allows…