How do you know if your marketing strategy is working? By measuring the success of your marketing tactics against the goals you’ve set. Measurement uses metrics and key performance indicators (KPIs) to figure out how your efforts are impacting your business. Measuring your marketing efforts is more than just figuring out how you’ll define success for your marketing campaigns. It involves using powerful analytics tools that can help analyze your campaign data, figuring out what…
There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. Check out our recommendations in this post.
Shopping patterns have drastically changed over the past decade, making it necessary to rethink your measurement solution. Learn how to design a multi-touch attribution model that fits your needs.
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.
The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. This is where incremental lift testing comes in. The Importance of Randomized Control Experiments When most people think of randomized controlled experiments, clinical trials, in which one group…
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
We’re very excited to introduce the latest addition to your Attribution dashboard, “Total Conversions” — giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site — including insights into conversion rates, average order values, revenue, and more. Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by…
Unsure how to combine your advertising platform with Google Analytics? We’re here to make the process simple to follow and easy for marketers of all levels to understand.