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marketing flywheel

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While growth marketing’s definition seems pretty straightforward, proper execution is a different story. You have to stay up to date with the latest trends, stay true to the industry’s best practices, and actively grow the business through a mix of tactics and strategies — both online and offline. On top of all of this, you have to be creative to combat advertising fatigue to drive revenue. Luckily, we’ve put together a list of growth marketing…

If you’ve dabbled in marketing, the term “marketing funnel,” probably rings a bell. It visualizes a customer’s journey, from the first stage when they learn about your business, to the ultimate end goal: conversion. Except, what happens next? Does the customer theoretically drop out of the funnel? The idea that the funnel ends at the “conversion” stage isn’t sustainable —  it costs less to keep a customer than to acquire a new one. A funnel…