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Marketing Campaigns

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Hubspot’s chief marketing officer, Mike Volpe, advises marketers to experiment creatively with their marketing. However, even the most creative marketing has to be tempered with some thoughtfulness. History has shown that many companies were perhaps a little too creative in their marketing, with efforts that cost sales and damaged reputations. While it’s always a good idea to learn from our mistakes, what better way to avoid making them than a glimpse at the world’s most…

If you want to set up effective campaigns that get results, AdRoll is here to support you. Before you launch your campaign you need to first decide who you want to target. The scope of your campaign can be either general or specific. Campaign Audiences of All Sizes To create effective campaigns, you have to think about the customer journey. Your customer journey is the path that visitors take to move from discovery (first visit)…