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Marketing Campaigns

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Multi-channel marketing is the new norm for marketing teams. Modern consumers shop across devices, both online and in-store, and often start shopping with one method and finish shopping using another. That means that marketers have to create a complete and seamless experience for their audience to compete for sales. A handful of industry leaders stand out when it comes to mastering the multi-channel approach. Here are some examples of the best multi-channel marketing campaigns to help…

Many people use emojis while texting — it breathes life into the conversation and reinforces the meaning behind the words (ex. “Wow, I can’t believe I ate that whole pizza by myself 🍕😵”).  So, if you’re wondering whether you can do the same with your social media and email marketing efforts, the answer is yes 👌 — but within reason. Let’s explore the pros and cons of emoji marketing.  What Are Emojis? Emojis are small animated…

Hubspot’s chief marketing officer, Mike Volpe, advises marketers to experiment creatively with their marketing. However, even the most creative marketing has to be tempered with some thoughtfulness. History has shown that many companies were perhaps a little too creative in their marketing, with efforts that cost sales and damaged reputations. While it’s always a good idea to learn from our mistakes, what better way to avoid making them than a glimpse at the world’s most…

If you want to set up effective campaigns that get results, AdRoll is here to support you. Before you launch your campaign you need to first decide who you want to target. The scope of your campaign can be either general or specific. Campaign Audiences of All Sizes To create effective campaigns, you have to think about the customer journey. Your customer journey is the path that visitors take to move from discovery (first visit)…