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Marketing has become more of an omnichannel experience than ever been before. For direct-to-consumer (D2C) brands, that means engaging customers on all the places they work, live, and play online — whether that be on emails, websites, or social media platforms. The growing breadth of our digital lives has added a dose of complexity that makes it tempting for D2C brands to over-simplify their marketing campaigns to a fault. Marketers are more willing to focus…