Marketing Automation Archives

Marketing 6 Min Read June 8, 2021

What Is Email Marketing Automation and How Does It Work?

Email automation is the practice of using preset parameters to issue marketing communications to customers or subscribers. It falls under the broader umbrella of marketing automation, encompassing social media, display ads, organic search automation, and more. Email automation allows branding professionals to personalize the customer journey in both content and cadence, making it possible to turn marketing analytics into high-impact messaging suited to a customer’s interactions with the brand. Basic examples of automated marketing emails…

Marketing 6 Min Read May 3, 2021

Ecommerce Automation Trends for 2021 and Beyond

Competition in the ecommerce world is getting more brutal — the industry is saturated with hundreds of thousands of companies looking to accomplish similar goals. Marketers are tasked with staying up to date on marketing trends, learning new platforms and tools, and finding ways to increase productivity and improve campaign results. Sound exhausting? It is — but it doesn’t have to be. With more and more ecommerce automation tools and platforms available, marketers can optimize…

Marketing 6 Min Read April 23, 2021

A Review of the Top Ecommerce Marketing Automation Tools

Ecommerce marketing automation is vital in this digital age. Marketing automation enables teams to optimize their time by handing off some of the more mundane and repetitive tasks to a software system. This provides marketing teams with more time to learn about the latest social media platforms and trends or create an in-depth digital marketing campaign. When it comes to ecommerce marketing automation tools, there is not a shortage of options. In fact, the difficult…

Growth Marketing 5 Min Read January 22, 2020

Growth Marketing Strategies for Challenger Brands

While growth marketing’s definition seems pretty straightforward, proper execution is a different story. You have to stay up to date with the latest trends, stay true to the industry’s best practices, and actively grow the business through a mix of tactics and strategies — both online and offline. On top of all of this, you have to be creative to combat advertising fatigue to drive revenue. Luckily, we’ve put together a list of growth marketing…

Growth Marketing 3 Min Read May 21, 2018

7 Clever Ways to Increase Email Engagement

Email marketing can be one of the most powerful organic or paid channels in any marketing campaign. These 7 strategies will help you make the most of engaging with your customers in their inbox.

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