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Marketing Automation

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Automation isn’t the future — it’s already here. From chatbots to ad optimization, automation can add tremendous value to your ecommerce brand. Not only can it take over repetitive tasks (you know, the ones that clog up your daily to-do lists), but it can also better personalize the customer journey and level up the effectiveness of your marketing. But on a practical level, how prevalent is marketing automation? Are you really missing out if you…

A long time ago — before “automation” became a buzzword among marketers — entrepreneurs eyeing growth had to tackle it all by themselves, from training customer service reps to hiring a marketing agency. Fast forward to today: Thanks to a multitude of powerful ecommerce automation tools readily available to brands, we can get the same results for a fraction of the cost, time, and effort. No longer does growth equal skyrocketing expenses and blowing up…

Email automation is the practice of using preset parameters to issue marketing communications to customers or subscribers. It falls under the broader umbrella of marketing automation, encompassing social media, display ads, organic search automation, and more. Email automation allows branding professionals to personalize the customer journey in both content and cadence, making it possible to turn marketing analytics into high-impact messaging suited to a customer’s interactions with the brand.  Basic examples of automated marketing emails…

Competition in the ecommerce world is getting more brutal — the industry is saturated with hundreds of thousands of companies looking to accomplish similar goals. Marketers are tasked with staying up to date on marketing trends, learning new platforms and tools, and finding ways to increase productivity and improve campaign results. Sound exhausting? It is — but it doesn’t have to be. With more and more ecommerce automation tools and platforms available, marketers can optimize…

Ecommerce marketing automation is vital in this digital age. Marketing automation enables teams to optimize their time by handing off some of the more mundane and repetitive tasks to a software system. This provides marketing teams with more time to learn about the latest social media platforms and trends or create an in-depth digital marketing campaign.  When it comes to ecommerce marketing automation tools, there is not a shortage of options. In fact, the difficult…

While growth marketing’s definition seems pretty straightforward, proper execution is a different story. You have to stay up to date with the latest trends, stay true to the industry’s best practices, and actively grow the business through a mix of tactics and strategies — both online and offline. On top of all of this, you have to be creative to combat advertising fatigue to drive revenue. Luckily, we’ve put together a list of growth marketing…