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marketing audit

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Since the scariest holiday is just around the corner, we took a classic horror tale and gave it a marketing twist — the tale of Draculad! Keep on reading — if you dare… “I Want to Drink Your Marketing Dollars!” Stroker, a direct-to-consumer (D2C) pet grooming company, recently moved their offices to the coolest spot in town: an old castle just on the edge of the woods. As they happily decorated their new office with…

To optimize your marketing strategy, you have to look into answering the following questions: How is the business performing in terms of profitability and customer perception? What are your current marketing strategies? How have they evolved in the past year? Where is the business going? Can you reach that point with your current strategies?  Cue the marketing audit. It’s a comprehensive review of your marketing plan, including your business objectives and current activities, to see…