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I won’t lie — whenever I see those throwback lists on Buzzfeed titled something like, “If You Recognize Any Of These 50 Pictures, I’m Sorry, You’re Officially Old,” — I get super excited. As a 90’s baby, there’s something thrilling about scrolling through a list of things that brought me such joy in my youth: Tamagotchis, gel pens, Blockbuster, Gushers fruit snacks, Toys R Us — the list goes on.  Whenever I see these artifacts…

Most of us have dabbled in astrology before — I know I have, eagerly flipping through my horoscopes to see what fate lies in store for me that day.  If you’re a beginner with horoscopes, here’s the rundown of the different types of zodiac signs: There’s your sun sign, which is the essence of your being, or your “identity;” your moon sign, which represents your emotional side, your feelings, and intuition; and then your rising…

When was the last time you looked up a phone number in a Rolodex? Or swiped a credit card with a flatbed imprinter (remember those carbon slips)? The answer is probably never, thanks to digitization. Of course, the digital revolution has made business operations much more efficient. But there’s another area where digitization has transformed business, and that’s marketing.  With the vast majority of the world’s population online, on social media, and on mobile, there…

As an e-commerce business, email marketing is your key to success. With a consistent, customized email marketing campaign, you will increase your sales and receive a high return on your investment (ROI).  When it comes to the e-commerce email marketing software that will best help you accomplish your business goals, you have a few options to choose from. Each with their own unique set of capabilities and characteristics, here are the top six email marketing…

Greek philosopher Socrates famously coined the phrase, “Know thyself.” Since ancient times, it’s been a call to know who you really are and to stay true to those values in order to lead an optimal life. But for brands, this is only half the battle.  The U.S. alone has more than 380 million consumers. Research shows their attention span averages eight seconds, so getting your brand message across to the right consumers can be a…

It’s a miracle when a business becomes successful without investing in analytics. Mostly because it’s incredibly hard to grow without keeping track of your company’s data. Case in point: Every business needs reliable marketing analytics, which in turn help drive tactical and strategic decisions. The more attention and effort you dedicate toward it, the clearer and more informative your insights will be. As the CEO and founder of Improvado, a marketing analytics middleware company, I…

2020 is going to be the year when digital advertising finally accounts for half of the world’s advertising spend. For brands competing on ad networks, social media, and search platforms, there’s more competition than ever before and one of the most powerful differentiators at their disposal is copywriting. A recent analysis of ad copy across AdRoll’s massive dataset has uncovered several copywriting tricks that can boost ad performance. Here’s a rundown of the top data-driven…

Now that you’ve created your video and it’s out in the world (if you haven’t yet, check out Video Best Practices: Parts 1 and 2), it’s time to look at video metrics to measure success. Your definition of success for video marketing campaigns will determine which metrics are most important to you. Most video campaigns are geared towards driving awareness for your brand, and it’s traditionally been hard to see the long-term impacts of your…

Now that you know what type of video you need (if you haven’t yet, check out Video Best Practices Part 1: Pre-Production Strategies!) it’s time to think about how to handle the production process. We’re going to go through our tips and tricks for tackling production yourself, but know that if that’s not the route you want to explore, you can always work with a production company to handle the shoot for you. Depending on…

Have you ever done a quick search on getting away for a long weekend and suddenly started seeing digital ads for last-minute travel deals? Have you ever logged into Amazon and been greeted with suggestions that are just your cup of tea? You see these ads because of the actions you’ve taken on the Internet. These are just a couple of examples of behavioral marketing, which has completely changed how successful companies interact with their…