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lookalike audience

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For the better part of a decade, lookalike audience targeting has been a go-to marketing tool for brands and organizations to expand their reach and sell more. After all, marketers have long used audience targeting to match their prospective client list with the behaviors and demographics of their best customers.  Even before digital marketing, being able to spot, track, and engage high-value audiences was a priority for businesses across the board, from car dealerships to…