Landing pages should be in every growth marketer’s toolbox since they’re great at nurturing leads and converting customers. However, most landing pages aren’t working as hard as they could be. In fact, 77% of landing pages are just home pages that aren’t built for a specific goal or campaign — which means there’s much more companies can do to boost the effectiveness of their landing pages. Check out these tips for creating an impressive landing…
Site conversions can be tricky and to optimise your site to get the most from every visitors even the tiniest details matter. Check out how colour can affect how and why people convert.