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Landing Page Optimization

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A landing page with a high bounce rate is like a party that never gets off the ground. Sure, the neighbors and close friends show up, but they only have one drink and leave soon after. No one wants to host a bad party, and no one wants to take the time and effort to build a landing page that follows an ad only for customers to quickly leave. A bounce rate is the percentage…

Landing pages should be in every growth marketer’s toolbox since they’re great at nurturing leads and converting customers. However, most landing pages aren’t working as hard as they could be. In fact, 77% of landing pages are just home pages that aren’t built for a specific goal or campaign — which means there’s much more companies can do to boost the effectiveness of their landing pages. Check out these tips for creating an impressive landing…