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It’s hard to hit a target you aren’t aiming for, so having goals for your digital transformation is a must. Having strong goals is even better. Not only will goals and key performance indicators (KPIs) help guide your progress, but they’ll help you evaluate initiatives and campaigns and allow you to make informed adjustments where needed. As you read through this, think about how your ideas can be tracked, measured, and reported. Objectives, Goals, KPIs,…

Competitive benchmarking is a method for those who want to maintain an edge by knowing where they stand. It’s a way of determining the best processes, strategies, and techniques for achieving your business goals via a set of metrics. Benchmarking is valuable to businesses because it allows you to take a deeper dive into how you measure up against your competitors.  By identifying gaps in processes and examining how other leaders are accomplishing their goals,…