Tag

Key Differentiators

Browsing

It’s said that imitation is the sincerest form of flattery. However, for direct-to-consumer (D2C) brands battling for customer attention and dollars every day, copycat competitors are a thorn in their side. In a survey of brand marketers, 58% said that the biggest unforeseen challenge that D2C companies face is how to deal with copycats. Why? It’s simple. D2C has proven to be a very successful business model, and more and more companies want to get…

Unlike your strengths and weaknesses, key differentiators separate you from the competition. They can be an advantage for you and should also be something that your team can rally around, like your startup story or your core values as a company. For D2C brands especially, it’s critical to have defined key differentiators because it’s a way to stand out in a saturated marketplace. Let’s delve into how to identify your key differentiators and examples of…