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Innovation in the digital space has created a connected and tech-savvy world, leading to more people who depend on internet access (both professionally and socially) daily. According to research conducted by Statista, 58% of the world’s population (that’s almost 4.48 billion people!) are active internet users. That’s insane when you consider how many of these internet users are shopping online, especially during peak shopping seasons. Direct-to-consumer (D2C) brands have taken notice. More and more D2C brands…