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Innovation in the digital space has created a connected and tech-savvy world, leading to more people who depend on internet access (both professionally and socially) daily. According to research conducted by Statista, 58% of the world’s population (that’s almost 4.48 billion people!) are active internet users. That’s insane when you consider how many of these internet users are shopping online, especially during peak shopping seasons. Direct-to-consumer (D2C) brands have taken notice. More and more D2C brands…

Convincing people to buy stuff from you is hard, but fierce competition in the e-commerce industry and the quickly shifting foundations for promotion and direct selling only make success more difficult. Product promotion and business growth best practices change continuously as internet browsing habits shift, advertising channels mature, and new platforms emerge. While all of this could be overwhelming, keep in mind these five tried-and-true e-commerce advertising methods and give yourself a great head start.…