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This is it, folks! The event of a century, the clash of titans that will determine marketing for the next 40 years: the Generation Throwdown.  In this corner, we have the world-weary warriors — the generation that gave us tight jeans, flannel shirts, and beards as a lifestyle — the millennials! Marked by adolescence bookended by 9/11 on one side and the Great Recession on the other, millennials have had it rough, and it shows:…

When you think of content marketing, the obvious methods come to mind, such as blogging and video. However, while those methods are undoubtedly effective, there are other powerful types of content that you shouldn’t miss out on. Considering that content marketing costs 62% less than outbound marketing and generates more than three times as many leads, it only makes sense to take advantage of all avenues available. Let’s go over the popular types of content…