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in-app advertising

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There’s a reason why in-app advertising is the fastest-growing form of mobile advertising on the market. About 90% of smartphone time is spent in apps, but that’s not all — in-app advertising also offers marketers what other mediums can’t: Laser-focused user targeting and excellent data tracking. Since mobile is typically a personal device, it’s a valuable resource to gather user data for reaching highly-specific audiences and achieving campaign success. And when combined with audience data,…