Everyone has their own idea of what “digital transformation” means. For some brands, it’s little more than uploading their catalog to the internet. Others have found new customers by moving advertising and marketing efforts online. Thinking about digital purely in terms of “How can I do what I’m doing now, but online” isn’t enough, and it’s certainly not just creating an e-commerce website or occasionally posting on Instagram. Digital-first is about achieving the perfect unified…
You’ve probably heard or seen the term ideal customer profile (ICP) thrown around at some point and get the general gist of it. An ICP is a hypothetical customer who would get the most out of your product or service. In a lot of cases, the ICP is either poorly understood or vastly underdeveloped. For more qualified leads, improved user experience, and overall lifetime value (LTV), follow the guide below. The Dreaded “Optionality Tax” Before…
Many e-commerce businesses have leveraged Shopify to sell their products online. We’ve put together a few tips to help you grow your Shopify store and build your brand online.
Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.
With new brands popping up daily and channels making it easier for shoppers to buy, it’s harder to stand out. In this post, we show how to identify your differentiators and break through the noise.
