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how to write a whitepaper

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There’s always been an obsession for everything “new.” From technology to strategies (and everything in between), the culture at large has adopted the mantra, “new is always better.” While new ideas are necessary for the further development of our society, it’s important not to discount things that are perceived to be passé as ineffective and irrelevant. For marketers, that can be as simple as committing to tried-and-true strategies or initiatives that are simplistic in their…