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Holidays

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While the holiday season can feel hectic, it’s a time of year for gathering with others and nurturing relationships — family, friends, and neighbors come together to celebrate time-honored traditions. Businesses are no different; research shows that community building generates an average of 6,469% ROI. That’s a lot of holiday cheer that can be spread from customer to customer. Humans have an innate need to connect with others. With an array of social platforms, online…

In the Sex and the City movie, Big can’t find his own words to apologize to Carrie for jilting her at the altar, so he plagiarizes love letters from famous men to their paramours. While these missives helped win Carrie back, it was the simple, sweet letter from Big that actually swayed her — and it will be your original words that win over your customers and drive your holiday sales. Last year, email was…