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Holiday Marketing

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Even the experts sometimes need a little help. As an Agency Relationship Manager at AdRoll, my team and I help guide agencies as they create successful digital marketing strategies on behalf of their clients. Over time, I’ve noticed that agencies are really in search of one thing — data. Whether it’s the perfect statistic to justify a new strategy to a client, or it’s campaign data to prove their results, agencies get excited about good…

Since its introduction in 2015, Amazon’s Prime Day — the two-day shopping frenzy where the tech behemoth offers thousands of online deals — has become the epitome of the mid-July back-to-school sales season. (In 2019, Prime Day sales amounted to $7.16 billion!) Even for non-Amazon sellers, Prime Day is a massive opportunity for boosting sales. Beyond the platform, large e-commerce retailers have experienced a 64% increase in their U.S. e-commerce sales on Prime Day than…

Forget January — September is society’s New Year. When summer comes to a close, and we go back to school and work, we shift how we live, put routines in place, and change our buying behaviors.  This year, however, is looking (and feeling) a lot different. As schools and offices keep their doors closed to prevent the coronavirus spread, we’re missing most of our key markers to the start of this new season. That’s why…

The holiday season is just around the corner, and your customers are getting ready to celebrate. With drastic life and economic changes this year, people miss having things to look forward to. From making one’s home feel festive to gift-giving and practicing traditions — it’s no wonder why people are more excited than ever to have fun and find familiarity in the holidays this year.  Pinterest reported seeing a 77% increase in holiday-related searches on their…

Black Friday and Cyber Monday generate almost half of all holiday shopping traffic, so does it make sense to run holiday ads during the remaining several holiday weeks? The answer is a resounding “yes!” Most holiday shopping happens before the actual holiday while people rush to buy Christmas gifts and beat the shipping cutoff, but people still want to buy stuff on Christmas, Boxing Day, and New Year’s. Think of all the gift cards! Don’t…

‘Tis the season…for “shopping hell.” Yes, that’s what the period between Thanksgiving and Christmas is referred to, and for good reason. Between Black Friday and Cyber Monday, the shopping frenzy isn’t a joke: Holiday sales represent up to 30% of annual retail sales each year. As a small business, it’s important to capitalize on all of the sales holidays, not just the major ones. Let’s go over a few lesser-known sales holidays and how to…

When it comes to marketing, you want your brand to be “at the right place, at the right time.” This especially rings true during the holidays. When your ideal customer is holiday shopping, your brand should be front and center of the search results page. Luckily, there’s a little something called search engine optimization (SEO) to help you out. SEO is the process of optimizing the number of organic website visitors by appearing at the…

For some retailers, holiday sales can make up 30% of their total revenue for the year. That’s great for the bottom line, but not so great for marketers’ stress levels. With so many revenue goals dependent on sales during this time of year, all of that pressure can squeeze out creativity — leaving a brand scrambling to come up with holiday campaigns that are fresh, original, and eye-catching. The good news is, you don’t have to…

While the holiday season can feel hectic, it’s a time of year for gathering with others and nurturing relationships — family, friends, and neighbors come together to celebrate time-honored traditions. Businesses are no different; research shows that community building generates an average of 6,469% ROI. That’s a lot of holiday cheer that can be spread from customer to customer. Humans have an innate need to connect with others. With an array of social platforms, online…

In the Sex and the City movie, Big can’t find his own words to apologize to Carrie for jilting her at the altar, so he plagiarizes love letters from famous men to their paramours. While these missives helped win Carrie back, it was the simple, sweet letter from Big that actually swayed her — and it will be your original words that win over your customers and drive your holiday sales. Last year, email was…