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Holiday Marketing

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Now more than ever, it’s essential for retailers to invest in their mobile capabilities, especially during the holidays. According to a recent brief on Retail Dive, consumers spent more than $50 billion on smartphones during the 2019 holiday season for the first time.  The numbers indicate that people aren’t shying away from participating in retail shopping experiences from their smartphones, whether through an app or an online search. Here are four mobile trends to watch this…

The holidays will undoubtedly look different this year, but consumers are nevertheless projected to spend nearly $1,000 per household on gifts, decorations, food, and other festive items for their 2020 celebrations. And as happy as we may be to say goodbye to this challenging year and start anew, the end of the holiday season traditionally means a slump for brands and retailers as consumers hunker down in the cold winter months.  But that doesn’t mean…

In 2013 I was working as a merchandiser at a major global retailer. I remember sitting at my desk, analyzing the weekly performance of my category (hey, men’s sweaters!) for the second week of November and seeing a crazy sales spike in China. This was a Black-Friday-level of increase. Did we have a special promotion I missed?! It was at that moment that I realized the power of Singles’ Day. What Is Singles’ Day? Singles’…

October and Prime Day have come and gone, and with that, the start of this year’s holiday shopping season has too. Yet, with two full months ahead of us before the end of 2020 and doorbusters like Black Friday, Small Business Saturday, and Cyber Monday on the horizon, the shopping season has also only just begun.  Though it feels on-pause right now due to the world’s attention on this week’s US Presidential Election, 2020 has shown us…

With more than a month until Thanksgiving and traditional promotional shopping holidays, the shopping season feels like it’s just around the corner. But like the majority of 2020, this October is looking quite different, and the shopping season has officially started.  Amazon’s Prime Day is typically Christmas in July, but with fulfillment and logistics management issues due to this year’s public health and economic crisis plus a desire to make the most of the holiday…

After a year of uncertainty, shoppers are eager to find warmth and familiarity this holiday season. Searches for seasonal inspiration exploded in April when the norm is typically September. And, because traveling to visit loved ones won’t be in the cards for many, people are in search of different yet meaningful ways to connect with friends and family, namely Zoom group dinners and gift-giving.  But even the most well-thought-out ideas can be easily foiled by…

With retailers like Walmart and Target announcing they’ll be closed on Black Friday this year, it’s clear holiday shopping in 2020 will differ dramatically from just a few months ago. On top of that, Amazon has delayed Prime Day to take place on October 13-14, poised to capture significant holiday traffic this year — as if brands needed more competition. Thankfully, some traditional wisdom about holiday digital ad campaigns still holds true. Namely, you want…

It’s September. Leaves are starting to turn, pumpkin spice is on the menu, football season is ramping up, and millions of marketers are clearing out their schedules to deal with the round-the-clock insanity that is the holiday advertising season.  Of course, 2020 isn’t like any other year. The rapid spread of COVID-19 has drastically reoriented the way commerce is done across the globe. Vast shutdowns and closures hit brick-and-mortar stores hard. But at the same…

Even the experts sometimes need a little help. As an Agency Relationship Manager at AdRoll, my team and I help guide agencies as they create successful digital marketing strategies on behalf of their clients. Over time, I’ve noticed that agencies are really in search of one thing — data. Whether it’s the perfect statistic to justify a new strategy to a client, or it’s campaign data to prove their results, agencies get excited about good…

Since its introduction in 2015, Amazon’s Prime Day — the two-day shopping frenzy where the tech behemoth offers thousands of online deals — has become the epitome of the mid-July back-to-school sales season. (In 2019, Prime Day sales amounted to $7.16 billion!) Even for non-Amazon sellers, Prime Day is a massive opportunity for boosting sales. Beyond the platform, large e-commerce retailers have experienced a 64% increase in their U.S. e-commerce sales on Prime Day than…