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Holiday Marketing

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The holiday shopping season is known to bring in as much as 30% of a retailer’s annual sales, and 2021 is shaping up to be no different. It’s estimated that this year’s Black Friday and Cyber Monday (also known as BFCM and Cyber Weekend) shopping events alone will surpass $10 billion in ecommerce sales. Furthermore, research indicates that a whopping 61% of holiday shopping will be completed before Thanksgiving day in North America. The reason…

It’s (going to be) the most wonderful time of the year (in a few months). While we’re still firmly in the middle of “Shot Girl Summer,” it won’t be long before the days start to cool, the leaves turn orange, and consumers indulge in all things pumpkin spice. 🎃 🍵 Over the years, the holiday season has become an increasingly key time for brands to capture sales. With this year being no different, we’ve conducted…

The holiday shopping season is the most important time of the year for retailers — it accounts for nearly 20% of all annual sales. Luckily, all signs are pointing to a massive one in 2021. After being cooped up, alone, and indoors for much of 2020, consumers are ready to open presents and drink eggnog with their loved ones again. But shopping trends are changing quickly. While some experts predict that 2020’s unprecedented ecommerce holiday…

This holiday season will be a strange one. With the pandemic still raging in many places and many physical stores closed, many businesses will rely on digital marketing to generate sales. At the same time, we are in the middle of a revolution that may well change digital marketing forever — the advent of AI tools. By 2021, 80% of emerging technologies will be AI-based, Gartner predicts. The first of these AI-powered tools are already…

With people hunkering down at home this December, the giving season looks significantly different than ever before. But the celebrations are not stopping — consumers are projected to spend almost $1,000 per household on gifts and other holiday-related goods. Instead of a huge family gathering where gifts are exchanged in-person, gift-giving in 2020 is involving shipping presents directly to loved ones.  That’s why e-commerce will define this holiday shopping season, which is fantastic news for…

The festive season is finally here! While some brands are winding down their sales season after a stellar Thanksgiving week, shoppers aren’t ready to put away their wallets just yet. There is still a goldmine of sales opportunities in December that retailers can leverage to hit their target revenue numbers — and one of these key dates is Boxing Day.  But what is Boxing Day, and what are some strategies marketers can use to tap…

It’s December and both Black Friday and Cyber Monday are behind us — which means the end-of-year holidays are practically here and 2020 is nearly behind us. But before we get a fresh start in 2021, one challenge for brands remains: capturing consumers’ spend on gifts, which is expected to reach $189 billion online and as much as $767 billion overall. But between deals in October and canceled celebrations, this is no ordinary holiday season.…

It’s the moment we’ve all been waiting for — 2020 is finally coming to a close. While this holiday season will differ from those of yesteryears, it’ll still be the time for turning on the Hallmark channel, chugging eggnog, exchanging gifts, and spreading cheer.  For retailers, however, the celebrations can’t start yet. After conquering a hectic Black Friday and Cyber Monday, they’ll need to ramp up for the year-end shopping mayhem — a whopping 40…

Now exhale, and keep on growing.  BFCM 2020 has come and gone and with a little over three weeks until Christmas, another big wave of holiday shopping has just started rolling. Now is the time to take a deep breath and keep on keeping on.  There is no denying that this year has brought tremendous changes and challenges, yet human beings are resilient — which is why it’s not surprising that Black Friday hit a…

Now more than ever, it’s essential for retailers to invest in their mobile capabilities, especially during the holidays. According to a recent brief on Retail Dive, consumers spent more than $50 billion on smartphones during the 2019 holiday season for the first time.  The numbers indicate that people aren’t shying away from participating in retail shopping experiences from their smartphones, whether through an app or an online search. Here are four mobile trends to watch this…