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holiday campaign

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For some retailers, holiday sales can make up 30% of their total revenue for the year. That’s great for the bottom line, but not so great for marketers’ stress levels. With so many revenue goals dependent on sales during this time of year, all of that pressure can squeeze out creativity — leaving a brand scrambling to come up with a holiday campaign that is fresh, original, and eye-catching. The good news is, you don’t have…