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“Medicine isn’t a doctor with a black bag…it’s a complex web of systems and processes,” writes physician and Pulitzer Prize-winning author, Siddhartha Mukherjee, from the midst of the coronavirus pandemic. “It is a healthcare delivery system — providing antibiotics to a child with strep throat or a new kidney to a patient with renal failure. It is a research program, guiding discoveries from the lab bench to the bedside. It is a set of protocols…

If there’s one industry that many would expect to do well during the COVID-19 pandemic, it would be health and wellness. Some — like at-home fitness companies — are finding innovative ways to win with new and existing customers. Vitamin, supplement, and other alternative health and wellness companies are also having to get creative to overcome the challenges unique to their industry. Some of these challenges are similar to what other retailers are facing, like…