It used to be so simple. Consumers became aware of brands through traditional means: driving past a billboard, hearing a radio spot, or seeing a commercial. But with the democratization of the digital space, the process of reaching consumers has drastically changed. Consumers now live in a world where they’re inundated with digital ads everywhere they work, live, and play online, adding complexity to a once linear customer journey. This complexity makes it a challenge…
Almost no digital marketing strategy is as effective as retargeting is when done right. We bring in expert, Ty Magnin, to reveal how he’s used retargeting to scale performance and drive for success.