No doubt you’ve come across the phrase “growth marketing” many times before. In fact, the concept stems from the term “growth hacking,” which was first coined around 2010 by Sean Ellis to describe how agile organizations like Airbnb and Amazon approach growth. Growth marketing and growth hacking are both experimental at their cores, which means there is built-in room for failures (and successes!). Much like growth hacking promotes constant optimization within a product roadmap, growth marketing transforms…
The digital marketing landscape has evolved since AdRoll began in 2007. With the launch of NextRoll, AdRoll is poised to continue supporting ambitious D2C brands in their growth marketing journey.
E-commerce strategies change as technology, and the world of digital marketing continues to evolve. To stay ahead of the curve, here are 5 growth hacks for accelerating growth in 2020 and beyond.
There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
Many of you know native ads as intrusive (and oftentimes, deceptive) click-bait however, this is far from the case today. In this post, we breakdown how you can unlock revenue growth with native ads.
Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
Each year, consumers spend billions of dollars on Valentine’s Day. In this blog post, find out how they’re shopping, what they’re buying, and more.