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Growth Marketing

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Congratulations on taking the first step on your entrepreneurial journey! With its robust resources, apps, and integrations, Shopify is an excellent platform for growing ecommerce brands.  But with great power comes great responsibility. By now, you’ve probably realized you have one too many options when it comes to personalizing your online store. Want more in-depth analytics? There’s an app for that. Need more customers to leave reviews? There’s an app for that too! No matter…

For small businesses, it might be challenging to do cross-border ecommerce, where you go beyond your borders to reach a global audience. As referenced by BigCommerce, cross-border commerce can generate about 200% of revenue, so there’s a lot you can do with an international audience. But you’re probably thinking, “I’m a small business; how can I do that? It seems impossible.” Yet, it’s not as impossible as you think. With small steps, you can reach…

Nine years ago, Oculus raised $2.5 million on Kickstarter. Two short years later, they were acquired by Facebook for a whopping $2 billion. Today, not only are its headsets featured prominently in every holiday gift guide, the company has forever transformed the virtual reality landscape.  But how exactly did Oculus grow from a crowdfunding sensation into a mass-market consumer brand so quickly? And what can other brands learn about keeping engagement and interest high after…

Congratulations on taking the first step in your business journey! You’ve got a great ecommerce product, a catchy company name, and a whole host of promotional ideas — but are you ready to take the plunge and launch the brand? And what are the next steps to learn how to build a 7-figure business? Here’s a hot tip for all you budding entrepreneurs: Get the fundamentals right before opening your virtual storefront and selling your…

At the start of 2020, Bohemian Mama — a retail destination that offers a highly curated collection of top independent and sustainable bohemian brands — was on the up and up. They had a 2,500 square foot brick and mortar store and were on their way to unveiling their third rebrand when the pandemic hit.  But rather than considering this an unfortunate turn of events, CEO and Founder Gina Ozhuthual calls it “serendipitous timing,” which…

Behavioral targeting segments your audiences based on their interests as exhibited by their behavior. By gathering data, segmenting, and targeting your audiences by behavior, you can vastly increase your sales and win client loyalty.  Behavioral retargeting uses that same data to re-engage audiences that have already shown an interest in your brand based on their interactions with your website, social media ads, and email campaigns. With this knowledge, you can create personalized ad and email…

If you found an abandoned shopping cart in a store aisle, you’d have no idea who left it there or why — and, more often than not, you’d be stuck simply restocking those products and hoping for better luck next time with a future shopper.  E-commerce, however, gives retailers much more insight into the customer who filled that basket and what should happen next. That means the opportunity to sell, and to make things right,…

Marketing attribution is a vast and complicated process, even for the most experienced of marketers. In this day and age, it’s necessary to use some type of platform to get the best results possible, no matter what industry or size of business you are running. That being said, it’s difficult and time-consuming to test out different marketing attribution software on company time and the company’s dime. That’s where a good look at your options enables…

Wondering how Old Spice managed to generate 40 million views with their viral video and increase revenue by 107%? Or how DollarShaveClub turned into a $1 billion subscription business using viral marketing? This article explores the most efficient viral growth strategies you can apply to your business case to generate more revenue without burning your marketing budget. Six Viral Growth Strategies Here are six viral growth strategies for successful viral marketing campaigns: Video marketing Social media giveaways Incentivized social media sharing Referral…

With more than a month until Thanksgiving and traditional promotional shopping holidays, the shopping season feels like it’s just around the corner. But like the majority of 2020, this October is looking quite different, and the shopping season has officially started.  Amazon’s Prime Day is typically Christmas in July, but with fulfillment and logistics management issues due to this year’s public health and economic crisis plus a desire to make the most of the holiday…