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Growth Marketing

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It’s now more imperative than ever for brands to have an owned digital presence — companies without an e-commerce presence need to build one out to remain viable. This guide will help brands understand the challenges and opportunities for moving their business from physical to digital, from relying on third-party platforms to managing their own thriving e-commerce presence. In this article: Types of E-Commerce Platforms Overview of Major E-Commerce Platforms Product Considerations for Moving Online…

In the previous post, Offline to Online: E-Commerce Platforms and Product Ideas, we covered the different types of e-commerce platforms and which kinds of products to sell. Now, let’s explore the elements of an online customer acquisition strategy and how to get your products into the hands of consumers.   In this article:  E-commerce Customers vs. In-Person Customers Identifying the Best E-commerce Customers Building ICPs and Personas Finding Customer Data Finding Customers Online Setting Up an…

Ambitious, direct-to-consumer (D2C) brands recognize the importance of email marketing — and why wouldn’t they? According to Statista, a leader in market and consumer data, it’s projected that there will be 4.3 billion email users by 2023. To put that into perspective, this population represents more than half of the world — an audience looking to learn, connect, and consume. So, how does one get started constructing a successful email marketing campaign? Let’s start from the…

Modern consumers want to feel seen and appreciated by the companies they love — especially on social media. They’ve also come to expect customized product recommendations and special offers that are tailored to their specific interests, rather than generic ads and emails. This is where personalized marketing comes in— it’s an excellent strategy for increasing sales and earning the loyalty of your audience. Let’s explore seven actionable tips that you can integrate into your marketing…

The rise of direct-to-consumer (D2C) brands has led to a rise in new product ideas and brand concepts, and this is driving a growing market of third-party companies and platforms offering specialized solutions for the D2Cs’ entrepreneurial needs.  Many D2Cs are building thriving businesses entirely out of third-party platforms. Others choose to use third-party providers just for some aspects of the business, while yet other D2Cs maintain their entire business pipeline in-house. There is no…

While growth marketing’s definition seems pretty straightforward, proper execution is a different story. You have to stay up to date with the latest trends, stay true to the industry’s best practices, and actively grow the business through a mix of tactics and strategies — both online and offline. On top of all of this, you have to be creative to combat advertising fatigue to drive revenue. Luckily, we’ve put together a list of growth marketing…

Data is complicated — sometimes it’s confusing, sometimes it’s a lifesaver. In the world of marketing, it’s a must, and savvy digital marketers are already well-versed in using tools like Google Analytics, Adwords, and other social media analytics to support marketing campaigns. But what about the supply chain? Today, brands that rely on past performance and gut instinct rather than on robust data and predictive analytics are making a big mistake.  For e-commerce companies, supply…

Big data, artificial intelligence (AI), and machine learning technologies are rapidly changing global business practices. To remain competitive, brands need to embrace data-driven marketing. But integrating it into your business can be a challenge without company-wide buy-in. For data-driven marketing strategies to be as effective, companies need several components in place: At least one primary leader that evangelizes data-backed methods. A consensus throughout all relevant departments that data-driven marketing is a priority. A shift in…

As a direct-to-consumer (D2C) brand, expanding your business may be one of the toughest challenges you’ll face. However, it’s also an exciting time — if you want to grow your business, it means that customers are receiving your brand well, and you’re bringing in a profit.  While many things have the potential to go wrong, you can get ahead of the game by creating a marketing strategy that you’re confident about. This means not just…

Retargeting is a crucial e-commerce marketing strategy for direct-to-consumer (D2C) brands. Retargeting not only helps companies bring back the whopping 90% of website visitors who leave without purchasing, but it also provides personalized advertising experiences that increase return on investment (ROI) and improve conversion rates.  Advertisers find success with retargeting indecisive shoppers and bringing them back to complete purchases. You can find success with retargeting across a broad network of platforms and devices, including social…