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If you found an abandoned shopping cart in a store aisle, you’d have no idea who left it there or why — and, more often than not, you’d be stuck simply restocking those products and hoping for better luck next time with a future shopper.  E-commerce, however, gives retailers much more insight into the customer who filled that basket and what should happen next. That means the opportunity to sell, and to make things right,…

In 1971, Richard Nixon was president, All in the Family debuted on CBS, and the first Starbucks opened in Seattle. It’s also the year the Harvard Business Review featured a story on how to pick the right forecasting model for your business. Much has changed in 49 years, but the relevance of forecasting models remains strong — particularly at a moment overcome with uncertainty. Though revenue forecasts, which predict business income over a fixed period,…

The leaves are changing, and so is the season, which means there’s a fresh influx of content opportunities for your social media channels. Love it or hate it, fall is probably the most talked-about season of the year, and chock-full of holidays on top of that. All of this can make for great content inspiration for your social media channels, regardless of your industry, audience, or brand.  Here’s how to get your community ready for…

Setting up an e-commerce store? Simple. Running a thriving business through said e-commerce store? That’s where it gets trickier. As any good business owner will tell you, the key to making informed decisions is through data. Cue the e-commerce metrics dashboard, a valuable tool for visualizing and interpreting data in real-time. There’s no one-stop formula for what works. One company’s dashboard will look very different than that of another’s, depending on a variety of factors,…

When you think of popular brands, the first ones that come to mind are probably “Coke,” “Apple,” and “Nike.” While their branding is world-renowned, these companies didn’t get to where they are today without heavy promotion and brand awareness efforts. In order to maintain a competitive edge in a saturated market, it’s important to build a strong brand marketing strategy. Brand vs. Brand Marketing Let’s begin by distinguishing “brand” from “brand marketing.” While they may…

No doubt you’ve come across the phrase “growth marketing” many times before. In fact, the concept stems from the term “growth hacking,” which was first coined around 2010 by Sean Ellis to describe how agile organizations like Airbnb and Amazon approach growth. Growth marketing and growth hacking are both experimental at their cores, which means there is built-in room for failures (and successes!).  Much like growth hacking promotes constant optimization within a product roadmap, growth marketing transforms…