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As one of the most widely adopted forms of advertising, email has become an expected part of most online consumers’ shopping experience. Many rely on email to learn about new brands and products. E-commerce businesses, in particular, lean heavily on email marketing to connect with consumers, meaning that their ability to succeed depends on a robust email collection strategy. In this article, we’ll explore the importance of email marketing and dig into the best ways to…

Want to get more new customers and keep them coming back? AdRoll Convert can help you to reconnect with the people most interested in what you offer. So how does it work? Just add a little code to your site and open up a world of possibility to create repeat customers. AdRoll Convert learns the best time to serve ads across the web, social, and email to create dedicated brand loyalists. Use AdRoll Convert to: Bring back…