Attribution consistently ranks as one of the most challenging parts of any marketer’s job. With so many channels to account for in today’s world, getting accurate information on which strategies are working and which are lagging can be frustrating. That’s why so many companies have turned to marketing attribution tools that can manage the process of tracking data from multiple channels. Among the best-known solutions is Google Analytics, which offers an array of useful tools for…
Your company website is more than just a place where your target audience can come to learn more about you, purchase a product, or sign up to receive your service. While you may have spent time developing a robust marketing strategy for your website, how do you know if your marketing strategy is accomplishing your specific conversion goals and providing you with more business and a high return on investment (ROI)? Discover everything you need to…
There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.
Reykjavik Excursions evolved into a digital-first brand—driving more online sales, generating massive growth, and bringing their 50-year-old business into the 21st century.
Unsure how to combine your advertising platform with Google Analytics? We’re here to make the process simple to follow and easy for marketers of all levels to understand.
