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global challenges

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Times of crisis tend to leave permanent imprints on the people that live through them. For personal crises, these marks are often similarly personal — idiosyncrasies, habits, quirks. But when the crisis is global, the marks are often left on whole societies, and sometimes on the entire world. These global scars shape consumer behavior in large ways, changing expectations and norms in ways that seemed unthinkable before they happened. These changes happen fast, and can…