Tag

GEOTargeting

Browsing

You’ve probably heard of the phrase, “Shoot for the moon — even if you miss, you’ll land among the stars.” An uplifting sentiment, but it definitely doesn’t apply to your marketing strategies. It’ll be like shooting into the black abyss of space if you can’t define who your target audience is. One of the essential first steps in business is understanding the people who are interested in your product or service, and where they come from. This…

If you want to set up effective campaigns that get results, AdRoll is here to support you. Before you launch your campaign you need to first decide who you want to target. The scope of your campaign can be either general or specific. Campaign Audiences of All Sizes To create effective campaigns, you have to think about the customer journey. Your customer journey is the path that visitors take to move from discovery (first visit)…