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generate content

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About 7.5 million blog posts are published every day, and it’s no secret that not all blog posts are created equal. If you want to turn your readers into interested leads and customers for your business, you’re going to need to invest time and effort in writing engaging conversational blog posts. When you can explain and communicate your expertise in a simple, everyday tone, people will see you and your brand as approachable — and that can lead to…

Experienced investors understand the importance of finding value; they invest in stocks that have the potential to yield considerable returns and add value over time. Customers operate in the same way: They invest in brands, with time and money, that provide value through products, services, and even content. That being said, it can be extra challenging to add value to customers when many of us are still trying to figure out how best to do…

For content managers racking their brains to find resources to bolster their content marketing efforts, the key is to look internally. Why? Because employees know their companies inside and out. They’re the ones who use their skills, knowledge, opinions, and experience to contribute to the company’s success. So, how do you inspire these internal experts to generate content? Why is it so important to leverage employees as thought leaders in the industry? Advantages of Developing…