gen z marketing


As a direct-to-consumer (D2C) business, one way to build business is to create a strategy to attract the attention of different generations. The latest generation to come of age is the centennials, aka Generation Z, born between 1997 and 2012. Today, they are ages 8 to 23. The older centennials are not only in the workforce; they also represent a large part of the consumer market. In fact, by the end of 2020, centennials will…