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fun branding

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You know the trope around romantic comedies — “unserious,” “cheesy,” and “clichéd.” However, according to Aja Romano, Internet Culture Reporter at Vox, “their predictability is a huge part of their appeal.” And that’s exactly why romcoms are my favorite genre — they make me feel hopeful for a fairy tale future that may only exist in stories and films. But between the meet-cutes, classic misunderstandings and guy-chases-girl-to-the-airport scenes, I’ve realized that there are a lot…

The year is (almost) 2020. Twitter is more political than MSNBC, the Jonas Brothers have dropped an album, and sweatpants are now high fashion. It’s safe to say that in today’s day and age, we’re constantly teetering on the edge of satire and reality. This is particularly real for brands. As much time and energy as we spend perfectly crafting every word of our messaging, social media posts, and website, there’s a chance it simply…